First came websites. Then came the need for services such as reservations and ordering to go online. Next came all sorts of loyalty programs and birthday clubs. Now, in the most disruptive move in years, the smartest, most successful chains have shifted their marketing strategy to attracting and building brand advocates. With millions at their disposal to invest in technology, they have quietly started deploying this strategy in order to grow their customer base, fill more tables, increase their sales and, even more importantly, capture YOUR customers and turn them into THEIR brand advocates before you can react.
At the same time, technology companies of all kinds, such as reservation and delivery services, surrounded restaurants with their own platforms, initially offering cheap or free technology to capture YOUR customers and grow THEIR customer base before you realize it. This way, they increasingly dominate the market, selling YOUR customer base, which they made THEIR OWN, thereby reducing the profits and valuation of restaurants more and more.
How you respond to this double Tsunami and how quickly you do it will define your restaurant’s future. Standing still will doom your restaurant to diminishing returns and eventual extinction. Being among the first-to-your-market with this opportunity will lead to growth and safety while giving you a huge competitive advantage. Odds are that most restaurants, unaware of the danger, will not respond soon enough. Will you defy the odds?
Insider Club was developed with the independent restaurateur in mind – an altogether different breed. While chain restaurateurs adhere to their manuals and rely on the millions at their franchisor's disposal to survive in a highly competitive market, independent restaurateurs listen to their guests and rely on themselves and their instincts. Those who succeed big defy the odds by capitalizing on innovative ideas, adapting to customers’ changing demands, meeting new challenges, learning from the competition, and constantly honing their survival skills to stay ahead of market trends.
Insider Club gives you, the independent restaurateur, a leg up on your competition, chains included! It is a better solution than anything the big chains have in their arsenal and will revolutionize your marketing with its innovative strategy and superior technology. It is also affordable and saves time while giving you all the tools you need to succeed. It will bring you and your customers closer together, build Insiders around your brand, enable them to come to your restaurant on a regular basis, and become the most reliable advocates of your brand. It will safeguard you from your competition, fill more tables, and increase your sales.
Sounds like a stretch? I know how you feel. With all the hard work you've put into your business, it's hard to believe that any technology could transform it. And you are not alone! Most of us feel that way when we think about our own business. Only when we switch perspective and look at the world as consumers, do we realize the numerous times we have witnessed the transformative power of technology on other people’s businesses. And from that perspective, it becomes obvious that it is not a stretch but rather an empowering reality. As consumers, we embrace new technologies at an increasing pace, shun rigid businesses, abandon the slow-moving ones, and flock to the early adopters.
Insider Club will transform your business and reinvent your marketing. Dedicated to your restaurant’s success, it will delight your customers and you equally.
FOR YOUR CUSTOMERS
Triple Win with every visit
Book a table easily
Insider Recognition
Insider Privileges
Insider Account for easy access
FOR YOUR BUSINESS
Build an interactive customer database
Nurture Insider relationships
Reward every visit they make
Own a cutting-edge reservation system
One integrated system - no commissions
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